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A Beginner’s Guide to Utilizing Instagram Reels for Your Business

Instagram is a powerful social media platform that can be used by businesses of all sizes to connect with their customers. Using Instagram reels, you can create brief, visually appealing videos that showcase your brand and product in a fun and engaging way. By creating well-crafted Instagram reels, you can increase engagement with your followers and build trust and credibility.

While people post photos and videos of their lives on Instagram, businesses can use reels to show off their goods or services. In this article, we’ll talk about what Instagram reels are, how they can be a crucial part of your marketing strategy, and how to make reels that can help you meet your business goals.

What are Instagram Reels?

Instagram reels have taken over Instagram and changed how people use this social media site. Reels enable users to create short videos that can be shared on their profiles or in stories.

The videos can be up to 60 seconds long and include multiple clips edited together. Users can add filters, music, and text to their videos and share them as posts on other social media platforms such as Facebook and Twitter.

Since its debut, Instagram reels have been a hot topic among social media users. Unlike Instagram stories, which disappear after 24 hours, reels are permanent videos that can be edited and shared with friends.

Many people were quick to criticize Instagram for copying the popular app TikTok. However, as time passed, it has become clear that reels are a unique and valuable addition to the Instagram platform.

Reels also allow users to share more creative content than is possible with stories. They can also be used to document longer events or trips, rather than just capturing snippets of daily life.

Since they are permanent videos, reels can be used as a portfolio or marketing tool for businesses or individuals. 

Why You Should Use IG Reels for Your Business

Things change quickly in today’s digital world. Trends take off overnight and brands and influencers who jump on them early are the ones who can benefit the most. Keeping up with what the people want is extremely crucial for your brand’s relevance and success, especially if your target audience is comprised of millennials and Gen Z.

Aside from the fact that reels have been shown to keep Instagram users interested, here are a few other reasons why you should add reels to your marketing strategy.

Increase Brand Awareness

To compete with Tiktok, Instagram is pushing people to use reels more often. Instagram’s algorithm tends to favor accounts that post and interact more with reels. So, if you post a reel, it will most likely show up on the Explore page and the reels tab of your followers.

You’ll be able to reach more people, which could lead to more potential customers. After all, the more potential leads that know your brand, the better.

Save More Time in Content Creation

As we all know, making content costs money and takes a lot of time. Unless you partner with a celebrity or an influencer to promote your product and services, it costs almost nothing to create reels.

Instagram has made making reels as convenient as possible. Reels almost functions like a separate app where you have everything you need to create and edit good videos. Sure, you can still upload videos, but you can make your reel on the app itself. Plus, you can share it right away, or you can let it marinate in the drafts first.

Repurpose Content on Other Social Media Platforms

Reels can be easily shared on different channels such as Facebook, Twitter, and even Reddit to reach a wider audience.

Making reels is a great way to quickly and easily create content for other social media channels. You can pull clips from old reels to make fresh content that’s specific to your brand or campaign.

Smart marketers know how to use something more than once.

Also Read: 6 Trending Social Media Practices that Improve Your Business

Humanize Your Brand 

Making reels shows off the brand’s personality and gives it more personality, especially when you do a face reveal.

To meet this demand, build a good relationship with your customers and cultivate a good brand persona in the digital space. Posting reels is one of the surefire ways to reach your audience and keep them engaged in whatever you have to sell. 

How the Instagram Algorithm Works: Tips on Effective Reel Content

The Instagram algorithm is a set of rules that determines what content gets seen by your followers. This means that your reels have to follow several guidelines to be promoted.

Let’s take a look at the factors that the Instagram algorithm takes into account when deciding what content to display on your feed.

The algorithm favors the following:

  • High engagement: Instagram pushes reels that have high engagement, such as comments, shares, saves, and likes. Watch time can also be a huge factor.
  • Usage of creative tools: By adding filters and camera effects to your reels, you can attract more people to engage with your content and therefore, signal to the algorithm to promote your content. 
  • Vertical dimension: This is a no-brainer. Since reels are mobile-only, it is an absolute must to have reels in full 9:16 portrait mode.
  • Music: Music plays a huge role in social media. Make sure to use trending music in your reels.
  • On the flip side, the algorithm despises reels that have the following qualities
  • Low-resolution: The algorithm works to keep users engaged and stay on the app as long as possible. No one wants to see a low-quality reel.
  • Uploaded with a border around them: This goes back to making sure your reels are in full vertical mode. Think about how users will view your content when you make it.
  • Violates the community guidelines: Violating the community guidelines is your one-way ticket to getting your reels taken down or worse, your account suspended.

Tips on Growing Your Business with Instagram Reels

Now is the time to take advantage and use these short videos to reach a large number of people. Don’t forget that Instagram users can become followers, and followers can become loyal customers.

Aside from knowing how to create Instagram reels, here are a few strategies you need to keep in mind:

Do Competitive Research

When starting any online marketing campaign, it is important to do extensive research to determine the best way to reach your target audience.

 It’s worth investigating what your competitors are doing with reels. By looking at what others in your industry are doing, you can get a better idea of the most effective strategies and techniques. Additionally, you can find inspiration for your video marketing efforts by seeing what has worked well for others.

Plot Your Content

It is no secret that storyboarding is an effective way to plan and organize your video production. What may be less well known, however, is that storyboarding can also be used to improve the flow of your videos.

By taking the time to map out your shots and sequences before you start shooting, you can create a more spontaneous feel – even with complex and heavily planned productions.

Map out your reels and save yourself from the headaches.

Show Behind-The-Scenes

Giving your audience a look at how you run your business daily is a great way to get them more involved. Use these types of reels to put a face to the name of your brand. This also helps you introduce your team in a fun and creative way.

Educate Your Audience

Educating your audience should be one of the most important parts of your marketing strategy because an informed prospect is more interested and likely to buy.

Because reels are short and easy to digest, they are a great way to quickly grab people’s attention and get your message across.

Show Your Products In Action

Online shopping has been a source of convenience and heartache for us all. We all have bought something online but when it came, it looked nothing like what we thought it would.

To avoid this and further convince your audience of making the purchase, show how your products look and work in real life. If you sell tote bags, record someone using that in a “Day in a Life” type of reel, or you can create a different outfit impose featuring the tote bag. 

Lastly, don’t forget to include instructions on how to buy your products before posting the reel. Add a call to action such as “Click the link in my bio” in your caption.

Reach More People with Instagram Reels Today

Social media platforms are always changing, but their popularity stays the same. Every new version of Instagram and other social media networks gives brands a chance to reach their target market.

Unlike Instagram ads, you don’t have to pay to post reels. With the right strategies, you can incorporate reels into your marketing campaigns and lock in organic leads.

To meet the changing needs of customers, you must be ready to constantly tweak and improve your social media marketing plans. Improve your brand’s reach and steadily grow your organic following with Instagram reels today.

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Frances Abejuro

Frances Abejuro is an SEO Specialist for Flexisource IT, a team of agile experts and certified professionals committed to improving traditional outsourcing practices based in Melbourne, Australia.

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