Eight commonly observed website design mistakes you need to consider in 2021 to establish your business website.
A responsive website design refers to creating a website that works well and looks good on any device, including desktop, laptop, tablet, smartphone screen. A responsive website optimizes a website according to the user’s screen. If your website automatically adapts the visitor’s device, it engages the user more time browsing your site.
However, a non-responsive website negatively impacts the user experience, create poor layout when your site is opened in a different device, that leads to the low-quality picture and poor readability., difficult to navigate, and the website has become not mobile-friendly.
So try to use the mobile-first approach when developing a website. Make sure each element of your website downloads perfectly on a small screen, then start working on the larger screen like laptops or desktops. Give special attention to the quality of the user interface and UX/UI for mobile interface.
Web developers can use tools like CSS3 module and Media queries for showing, moving, hiding, adjusting the size of the content according to screen resolution and device sizes.
Not Prioritizing Grid And Columns
Designers can deliver a seamless user experience by implementing CSS technologies, where content is automatically segmented and aligned with rows and columns. Minmax, autofit, and grid-template columns of CSS eliminate the requirements of media query breakpoints, but grid-template areas use breakpoints.
Not Following Hierarchical Aesthetics
The typical web design mistake in 2020 was not following the hierarchical aesthetics. The hierarchical aesthetics includes image, visual hierarchy of content, call-to-action. This structure can be achieved by using compelling colors, animation, infographics, and appealing words.
Spacing between these elements is also very crucial; properly presented websites drive user engagement. So, getting it wrong means more minor user interactions, and that reduces the business profitability.
Skipping The Intuitive Navigation
Skipping the essential step of brainstorming, sitemap, and wireframing is not an uncommon mistake. Poorly configured menu and navigation layout decrease your website engagement. Website visitors drive away from an unorganized business website because anything longer will make your audience leave your website.
Quick website navigation allows the visitors to move from one page to another page effortlessly. If your website has navigation issues, your audience will not find your web content, and no content means no conversions.
Website Security Issues
Resolve the website security issues. Otherwise, you may lose your audience. For example, if your website is not hosted securely, including the URL that starts with HTTP rather than HTTPS- it may send a warning signal to your user, and you may lose them. Google Chrome warns people if they are about to see a non-secure website. So, never overlook your website security
You can avoid website security issues by upgrading the latest versions of their plugins regularly.
Obtain a Secured Socket Layer certificate.
Not Having A Clear Call-To-Action
Your business website’s final objective is to convince your users to take call-to-action. But not having a clear CTA is another common web design mistake Website acts as a marketing and sales funnel. Your website users travel through the funnel and transformed into your customer by taking call-to-action. Not giving a clear call to action may mislead your clients. Again, overdoing CTA can disturb your audience.
So, place the call-to-action properly to get an effective outcome.
Irrelevant Website Image
Everybody knows graphics and images are an essential part of web design. A relevant image can share the actual message. But putting irrelevant images and graphics confuse your audience—still, many start-ups do not consider the value of a good image and use below irrelevant quality images. A low-quality image can spoil your website, which gradually hampers your conversion rate. Non-customized images can increase the page loading time.
Some web designers do not develop scalable designs from the initial step. Unstructured, uncategorized, untemplated website design make your website useless because after having a large number of pages, it is difficult to maintain all pages, rebuild and scale a website again.
To avoid web design scalability issues, the web designer should follow a hierarchy of templates and design.
Ignoring The 404-Page Design Reduce SEO Score
Now website design is not confined to creating layouts and user-experience. Web design affects the search engine optimization (SEO) score. To make your website SEO-friendly, consider SEO best practices in your web design protocol.
The typical SEO-related web design mistake is not having a custom 404-page template. You should have a custom 404 page for your website domain for your users relevant to your business. Or you may implement 302 or 301 redirecting links to some other web page. It would help if you remembered that broken links on your website could ruin the business’s reputation.
The second SEO-specific web design mistake is not using titles, headlines, and meta-tags. So don’t forget to use H1, H2 tags, meta-descriptions, along with your business-specific keywords.
To make your business website aesthetic yet responsive, take the assistance of website design India.